Service
Performance Marketing
Paid media that pays for itself. We build and manage Meta, Google, and programmatic campaigns around signal quality — not just spend volume.
Channels We Manage
The right channel for your buyer
We recommend channels based on where your audience is, not based on what we're comfortable running. Then we manage with full transparency.
Facebook & Instagram
Advantage+ with constrained signals. Manual CBO for high-performing creatives. Audience exclusions that protect margins. Creative rotation every 10–14 days to prevent fatigue decay.
Search, Shopping & PMax
High-intent search capture. Competitor and alternative keywords for category-aware buyers. Shopping campaigns structured around margin tiers. Performance Max fed with high-quality asset groups.
B2B Demand Generation
Precisely targeted B2B campaigns by job title, seniority, company size, and industry. Lead gen forms, thought leadership content, and retargeting for extended B2B buying cycles.
Display & Video
Brand awareness and retargeting at scale. Audience targeting built from first-party data. DV360 for brands requiring brand-safe, premium inventory placement across the open web.
Paid Amplification
Micro-creator partnerships amplified with paid spend — the combination that delivers 30–40% lower CPL than traditional display. We identify creators whose audiences match your ICP precisely.
Multi-Touch Analytics
Last-touch attribution lies to your budget decisions. We implement data-driven multi-touch attribution so you know which channels are opening, nurturing, and closing — not just which one got the last click.
Our Approach
Signal quality over spend
The brands winning in paid media in 2026 aren't the ones spending more. They're the ones feeding algorithms better data.
Feed automation, don't fight it
Meta Advantage+ and Google PMax work better when constrained with high-quality signals — purchaser lists, high-LTV segments, suppression lists. We build that data infrastructure before touching campaign settings.
Creative is your biggest variable
At scale, creative quality drives more performance variation than audience or bid strategy. We run structured creative testing with clear hypotheses — and rotate before fatigue costs you CPM efficiency.
Spend to close, not just to appear
Competitor and alternative intent keywords convert 11× better than awareness terms at a fraction of the CPL. We shift budget toward buyers who are already in the market, not just browsing.
64% CAC Reduction Without a Budget Increase
India's leading handloom saree brand had CAC ballooning despite consistent spend. We restructured their Meta campaigns around purchaser signals, rebuilt landing pages, and shifted to high-intent Google audiences.
How It Works
Our performance marketing process
We don't take over your campaigns on day one. We audit first, build a clear picture of what's working and what isn't, then restructure with surgical precision.
Campaign Audit & Diagnosis
A structured audit of your current campaigns — spend efficiency, audience quality, creative fatigue, attribution setup, and bidding logic. We surface where money is being wasted before a single campaign change is made.
Strategy & Account Structure
A full-funnel paid media strategy mapped to your customer journey — which channels at which funnel stage, budget allocation logic, bidding strategy, and the data infrastructure needed to make automation work for you.
Campaign Build & Launch
Campaigns built from scratch or restructured — audience segmentation, creative asset briefing, landing page alignment, tracking verification, and launch QA. Nothing goes live without a clear success metric attached.
Ongoing Optimisation & Reporting
Weekly optimisation cadence — budget reallocation, creative rotation, bid adjustments, and audience refinement. Monthly reporting in plain language: what improved, what we're testing next, and what it means for your CAC trajectory.
FAQ
Common questions
Answers to the questions we get asked before every performance marketing engagement.